New research by McNair Ingenuity into custom publishing in Australia has revealed custom magazines in this country are read for an average of 39.7 minutes, nearly twice the length of time indicated by other overseas research. The Research is published in The Australian Custom Magazine Report (read a summary here) was conducted via telephone and READ MORE…
According to a new report by ContentWise for the Custom Content Council, 39 percent of companies anticipate branded-content spending to rise in the coming year. US firms spent an average of $1.91 million this year on custom content, according to the study. Of that, about $450,000 went toward electronic forms of branded content. For both electronic and other forms of custom content READ MORE…
New research into the effectiveness of Australian custom magazines has revealed some deep insight into the level of engagement customers have with brands that use custom publications as part of their marketing strategy. The research, conducted by McNair Ingenuity, examines brand loyalty and how consumers are engaging in a landscape characterised by increasingly fragmented media READ MORE…
With recent UK readership figures showing strong growth in the custom publishing market—with seven out of the top 10 British magazines custom titles—publishers are inreasing their reach with moves into multi-channelling, according to UK magazine Marketing Week. The magazine (in an article here) says the customer magazine industry is holding up well during the recession, READ MORE…
Engage is proud to be playing a part in the first industry wide research project to evaluate the effectiveness of custom media in Australia. Field work commences soon and we’ll share the results with our clients shortly. Release below from our industry association Publishers Australia. The Custom Publishing leadership team, in association with research company READ MORE…
New research released today at the Custom Content Council conference in the United States has revealed a shift in the perception of custom content, according to a report in FOLIO: magazine. A survey into chief marketing officers’ sense of the value and effectiveness of custom content was conducted by Roper Public Affairs and Corporate Communication. READ MORE…
With all the excitement about the launch of iPad 2 coming up, and the subsequent opportunities for both publishing and direct marketing, it’s worth noting that in the UK, at least, printed magazines seem to be thriving. The latest avalanche of ABC stats documenting the relatively robust health of the UK’s magazine industry arrived last READ MORE…
The Custom Content Council (CCC), a US trade group for custom publishing, recently reported that corporate America’s spending on the production and distribution of branded content—media created by businesses for marketing and customer relations purposes—came to nearly $1.4 million per company surveyed this year. Print accounted for 43 per cent of the spend, with electronic READ MORE…
Source: CNN You know you are on to something when you break the Internet. Okay, so maybe it wasn’t the entire Internet, but when Mike McCue launched his latest company the response from people eager to get the free iPad app was so great Flipboard couldn’t accommodate everyone immediately. McCue, most recently the CEO and READ MORE…
Source: CAR SCOOP Volkswagen is the latest automaker to jump into the bandwagon of Apple’s iPad by developing a digital customer magazine as an app specially for the tablet computer. The magazine goes by the name DAS, which stands for “Digital Automotive Space”. It will be published quarterly in five languages and will be accessible READ MORE…